About RML
OUR LEADERSHIP TEAM
  • David Sommer - CEO/President
  • Ann McGrath - Client Services, Director
  • Rodman Haislip - Senior Account Executive, Client Services
  • Amie Owen - Senior Account Executive, Client Services
  • Jon Spooner - Product Architect
  • Andrew Chase - On Sabatical
David Sommer - CEO/President

Dave was the Founder and President of Retail Media Link (RML), a retail marketing company. In February, 2006 Mediaedge:cia acquired Retail Media Link whose expertise, databases and technology will be the cornerstone of MEC Retail's new offering.

Prior to founding Retail Media Link, Inc., Dave was a Vice President at Y&R Advertising and led integrated marketing for key Consumer Packaged Goods (CPG) Clients.

For the past 10+ years, in various positions, Dave has partnered with CPGs and major retailers to develop integrated marketing plans that build brands, generate consumer excitement, activate shoppers, enhance retailer/supplier relationships and drive sales growth.

Dave's background in retail marketing started at a very early age because he grew up working in his family's food brokerage business in upstate New York. At 16 years old, Dave was calling on retailers, packing out product, building in-store displays and developing innovative in-store merchandising programs.

Since those early days, Dave has served in leadership positions at Advantage Sales and Marketing, ABC Radio Networks and The Marketing Group (category management consultants). His strong experience in brand marketing, advertising, promotions, customer marketing, category management and in-store merchandising allow him to understand clients' business challenges and provide integrated solutions.

Dave received his BA from the University of Michigan and his MBA from Columbia Business School.



Ann McGrath - Client Services, Director

Ann works with multiple Retail Media Link clients to assist them with leveraging several proprietary products and all the planning, implementation and evaluation resources RML has to offer.

Ann comes to Retail Media Link having most recently worked with clients to develop local store level programs. She also has spent time in the sports and entertainment field, developing promotions that leveraged properties on behalf of her clients.

The breadth of her experience comes from her 10 years at J. Brown in which she managed the Customer Marketing agency support for many key clients such as FTD, Fort James, Nabisco/Kraft Foods, Dannon and Irving. Her expertise spans the spectrum of customer-specific initiatives like menu marketing, co-equity media and top customer planning & programming. She is fluent as well in the promotion tactics of co-op, value-added, internet and FSI media, frequent shopper targeting, in-store merchandising, and partner & property promotions.

Ann began her career at Miles, selling to major retailers. Over several years she held the positions of Key Account Representative, District Retail Manager, District Sales Manager, and Manager Field Marketing Support. Her career path includes Eastern Division Trade Marketing Manager for the The Dial Corp, as well as Trade Promotion Manager of Dixie Brands for James River.

Ann enjoys her free time spending it with her husband, children, and pets in the eclectic town of Nyack, NY. She also enjoys running and volunteer work with the local school, her church, and community.



Rodman Haislip - Senior Account Executive, Client Services

Rod's primary focus at MEC Retail is managing a number of client accounts by developing in-store media plans as well as gathering key shopper insights to help clients meet their objectives. Furthermore, Rod is a contributing partner to the overall development of multiple products and services for Retail Media Link and striving to make the site better for his clients.

Rod is now in his 3rd year at MEC, joining back in 2007. Prior to that he also interned for MEC Retail in 2006 when the group was just starting out. Over the years, he has gained a wealth of experience in the in-store media and shopper marketing world. He has and continues to support a number of key clients such as Colgate Palmolive, DPSG, Novartis, Campbells, and many more.

Graduating from the University of Delaware where he received his BS in Marketing and a minor in International Business from the Alfred Lerner School of Business & Economics, he has a infatuation for the Blue Hen.

He currently resides in Hoboken, NJ.



Amie Owen - Senior Account Executive, Client Services

At present, Amie Owen is a Senior Account Executive at Mediaedge:cia. She currently works in the retail department managing Mars Inc., AT&T and new business accounts. Her role consists of buying and planning in-store media elements for her clients. She also acts as an in-store consultant when needed.

Amie's daily activities include negotiating pricing and programs based on clients needs and marketing objectives. Prior to MEC, Amie worked for 11 months at News America Marketing where she supported sales managers in promotional B2B sales. Amie was responsible for tracking over $2.4 million in sales execution acting as a liaison for 20+ accounts between two sales managers.

Amie graduated from Syracuse University with a Major in Marketing and a Minor in Communications.



Jon Spooner - Product Architect

Jon Spooner was part of the founding round of partners who helped bring Retail Media Link to life. With his understanding of user interface, design, programming and data modeling - the team was able to quickly and nimbly conceive, visualize and execute the development of the Retail Media Link application. Jon has had an ongoing relationship with the RML team and is always seeking ways to improve the user experience with the RML site.

Jon has had 15+ years in the internet industry as a pioneer in the early days of interactive education to Webby-award winning advertising campaigns as well as thought-leading strategy planning for Blue Chip clients.

Jon graduated from St. John's College in Annapolis, MD with a combined classical major in Arts, Philosophy, Language, Mathematics & Science.



Andrew Chase - On Sabatical

Andrew currently resides in Panama pursuing a career of teaching English as secondary language.

Andrew was one of the early contributors to the MEC Retail team prior to leaving. He was a great asset to the team and is missed.

Andrew graduated with a BA in Journalism and a double minor in History and German Studies from Ohio Wesleyan University in May 2007.

Andrew was born in Hamburg, Germany, and attended international schools in Germany, England and Australia.



© 2005 Retail Media Link Inc. 1-212-474-0363
Rodman.Haislip@mecglobal.com
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