|
By subscribing to RML, CPG Marketers gain access to the tools, processes and databases they need to efficiently and effectively incorporate in-store marketing into their brand communications planning process. For the first time, CPG marketers will be able to identify the right in-store marketing opportunity, at the right time, and confirm that it reaches the right target. CPG marketers are also be able to create a "retail media plan" that allows targeting, comparison to traditional media, and measurement. Rather than being "called on" by in-store media vendors or strong-armed into buying in-store media, CPG marketers will be able to align in-store media choices with their key business imperatives.
|
|
- Provide the tools, processes and databases to develop efficient and effective retail media plans.
- Find the right in-store marketing opportunity, at the right time, that fits with the brand messaging and brand communications platform.
- Select only the geographies, channels, retailers, banners and stores that meet the marketing objectives.
- Select only the in-store media, programs and events that will achieve the marketing objectives.
- Incorporate a basis for comparing traditional Gross Rating Points (GRPs) with Retail Gross Rating Points (RGRPs).
- Turnkey execution - Retail Media Link creates an automated connection between national CPG marketers and retail media opportunities
|
 |
