Retail Media Link (RML) is the only comprehensive database of all in-store media, programs and events. RML's proprietary database includes all major US retailers in all classes of trade. RML's easy to use software and searchable database enables marketers to find, evaluate, plan and execute more efficient and effective in-store marketing.

Incorporating retail as part of an integrated marketing plan requires a deep understanding of the options available in each and every store in the US. RML maintains the only updated directory of all in-store media networks and the retail locations where these media opportunities exist.

Retailer data includes: description of each major retailer and their store locations, store count by state and zip code, and a complete listing of the media, programs and events that exist in each store.

RML's integrated planning tools include: store-specific targeting by geo-demographic traits, qualitative analysis of all opportunities, recommended ROI measurement tools and an interactive search tool that allows marketers to search for and review opportunities by media type, geography, timing and vendor.

The retail environment has become a critical component of brand communications planning. In many cases, the store visit is the only time and place where a consumer actively engages with a brand. However, many in-store marketing opportunities lack the rigorous analytics brand marketers require, such as compliance, media value, brand equity metrics, sales lift and overall ROI.

What can marketers do today to include retail marketing in their marketing mix? RML provides marketers with the tools and processes to evaluate, plan, execute and measure ROI for marketing at retail.