Fragmentation of Traditional Media and Consolidation of Retailers
- Fragmentation of traditional media and consolidation of retailers has forced brand marketers to turn their attention and their budgets towards in-store marketing.
- Spending on in-store marketing is growing rapidly and is expected to reach around $24 Billion by 2009 (Veronis Suhler Stevenson Partners Study). However, there is no simple directory of what is available and what works.
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The market for in-store media is complex and inefficient. Without the benefit of a centralized directory or communications-planning tool, marketers cannot hope to make smart business decisions about the in-store media they should buy and the stores they should buy it in.
Retail Media Link (RML) is a centralized directory and marketplace that helps bring order to this complex and inefficient market. RML is the online destination where CPG marketers connect with retail marketing opportunities:
- CPG marketers who are looking the "the right" in-store marketing opportunity
- Retail Media Networks who want to sell their in-store media opportunities to "the right" CPG marketers and their media buying agencies.
- Leading Retailers who want to improve the shopping experience in their stores, increase shopper loyalty and drive sales.
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