Retail Media Networks have been struggling to convince CPG marketers that retail media should be eligible for the $200 billion spent annually on national consumer advertising. The reasons for this struggle are simple:

• There is no common currency to compare store traffic with GRPs, the standard measure of TV media value (Gross Rating Points, reach and frequency).
• There is no national in-store media-planning tool that allows targeting by consumer target, media type and geography/store.
• There is no turn-key in-store media execution mechanism.
• There is no standard measurement of in-store media's effectiveness on brand equity.
• There is no post program analysis standard to compute return on investment.

Retail Media Link and our partners help solve all of these problems for Retail Media Networks.