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Retailers realize that traditional media is failing CPG marketers and there is an opportunity to capture some of the $200 billion that CPG marketers spend annually on national consumer advertising (TV, Print, Radio, etc.)
Retail Media Link is the only marketplace that allows retailers to gain incremental funding from leading CPGs without having to exert trade leverage. Instead, RML validates retail stores and in-store marketing as a legitimate candidate for national brand marketing dollars.
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Value Proposition for Retailers
- Increase market basket/trip size, improve shopper experience/retail-tainment and drive shopper loyalty.
- Gain incremental funding and support from CPG
marketers by accessing the national consumer
media budget (incremental to trade spending).
- Participating retailers gain first hand knowledge and expertise in the best practices for improving the shopper experience and monetizing their stores.
- In-store marketing infrastructure that is funded by CPG brand dollars will also support store objectives and private label brand development efforts.
- Retailers control the marketplace because they
control which opportunities they want to make
visible to which CPG marketers. Retailers can
select by category, vendor type (e.g. all seasonal vendors) or by CPG company.
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