SignStorey Digital Media is a leading provider of in-store video networks in the supermarket industry. The network influences 72 million shoppers in 1,430 stores across 8 retail partners. Content is designed to enhance the shopping experience, serve information, entertainment and educate with content from CBS TV, Meredith Publishing, TVAnswers Studios and Michael Marks Productions. 42" Plasma TV's are located along the perimeter in Produce and Deli/Meat sections with high dwell times. Advertising on the network has proven effective, with ad recall scores double that of traditional TV and product sales lift ranging from 4% to 79%.