Insignia POPS is a product- and account-specific, in-store advertising program. POPSigns combine vital product selling information and images from consumer goods manufacturers with retailers' logos and current store prices to produce a powerful shelf-edge sign that delivers a complete "call to action" at the point-of-purchase. Since its inception, Insignia's POPSign has been one of the fastest-growing, account-specific point-of-purchase advertising program in the nation, delivering double- and triple-digit incremental sales lifts for participating brands in some cases.