Insignia POPs

Insignia POPs is a retailer-endorsed, shelf sign advertising program that offers customers the benefits of “instant savings.” POPs signs are product and account specific signs that demand the attention of shoppers at the point of purchase.

With astounding successes of double- and triple- incremental sales lifts for brands, it is no wonder that Insignia POPs has become one of the fastest growing programs in the nation. Paper coupon mis-redemption and fraud is eliminated since customers can redeem deals on brands immediately in-store with signs that communicate the offer at shelf. Insignia POPs is currently rolled out in 8,700+ stores, including A & P, Kroger, and Safeway, and generates approximately 276MM total Grocery and Drug Network impressions per four-week cycle. Cross-promotional programs and new item trials are made easy with the greater flexibility that is available through POPs signs. Insignia’s POPSign is easy, instant, and effective.