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OUR LEADERSHIP TEAM
  • David Sommer - CEO/President
  • Ann McGrath - Client Services, Director
  • Andrew Chase - Client Services, Product Development Director
  • Rodman Haislip - Client Services, Programs and Events Director
David Sommer - CEO/President

Dave was the Founder and President of Retail Media Link (RML), a retail marketing company. In February, 2006 Mediaedge:cia acquired Retail Media Link whose expertise, databases and technology will be the cornerstone of MEC Retail's new offering.

Prior to founding Retail Media Link, Inc., Dave was a Vice President at Y&R Advertising and led integrated marketing for key Consumer Packaged Goods (CPG) Clients.

For the past 10+ years, in various positions, Dave has partnered with CPGs and major retailers to develop integrated marketing plans that build brands, generate consumer excitement, activate shoppers, enhance retailer/supplier relationships and drive sales growth.

Dave's background in retail marketing started at a very early age because he grew up working in his family's food brokerage business in upstate New York. At 16 years old, Dave was calling on retailers, packing out product, building in-store displays and developing innovative in-store merchandising programs.

Since those early days, Dave has served in leadership positions at Advantage Sales and Marketing, ABC Radio Networks and The Marketing Group (category management consultants). His strong experience in brand marketing, advertising, promotions, customer marketing, category management and in-store merchandising allow him to understand clients' business challenges and provide integrated solutions.

Dave received his BA from the University of Michigan and his MBA from Columbia Business School. He is married, has a 2-year old son, Ben, and lives in Westchester.



Ann McGrath - Client Services, Director

Ann works with multiple Retail Media Link clients to assist them with leveraging several proprietary products and all the planning, implementation and evaluation resources RML has to offer.

Ann comes to Retail Media Link having most recently worked with clients to develop local store level programs. She also has spent time in the sports and entertainment field, developing promotions that leveraged properties on behalf of her clients.

The breadth of her experience comes from her 10 years at J. Brown in which she managed the Customer Marketing agency support for many key clients such as FTD, Fort James, Nabisco/Kraft Foods, Dannon and Irving. Her expertise spans the spectrum of customer-specific initiatives like menu marketing, co-equity media and top customer planning & programming. She is fluent as well in the promotion tactics of co-op, value-added, internet and FSI media, frequent shopper targeting, in-store merchandising, and partner & property promotions.

Ann began her career at Miles, selling to major retailers. Over several years she held the positions of Key Account Representative, District Retail Manager, District Sales Manager, and Manager Field Marketing Support. Her career path includes Eastern Division Trade Marketing Manager for the The Dial Corp, as well as Trade Promotion Manager of Dixie Brands for James River.

Ann enjoys her free time spending it with her husband, children, and pets in the eclectic town of Nyack, NY. She also enjoys running and volunteer work with the local school, her church, and community.



Andrew Chase - Client Services, Product Development Director

Andrew oversees the maintenance and development of Group M Retail’s proprietary planning and buying tool, Retail Media Link, helping provide clients with the tools, processes and expertise to buy in-store media more efficiently and effectively. In addition, Andrew oversees sales, brand and media measurement of all in-store programs. Andrew also manages integration of PRISM, Nielsen In-Store, into Group M communications plans.

Prior to joining MEC, Andrew worked at the WPP creative agency, Young & Rubicam Brands on the Dannon account.

Andrew graduated with a BA in Journalism and a double minor in History and German Studies from Ohio Wesleyan University in May 2007.

Andrew was born in Hamburg, Germany, and attended international schools in Germany, England and Australia. He currently resides in Hoboken, NJ, enjoys fishing, and is learning how to play acoustic / electric bass.



Rodman Haislip - Client Services, Programs and Events Director

Rod’s primary focus at Retail Media Link is managing a number of client accounts as well as contributing smart ideas to the overall development of multiple products and services for Retail Media Link.

Rod interned with Retail Media Link in the summer of 2006 and the winter of 2007 before recently joining the team full-time.

Graduating from the University of Delaware where he received his BS in Marketing and a minor in International Business from the Alfred Lerner School of Business & Economics, he has a infatuation for the Blue Hen.

He currently resides in Hoboken, NJ.



© 2005 Retail Media Link Inc. 1-212-474-0073       andrew.chase@mecglobal.com