| For retail media networks, RML legitimizes their business model and confirms the fact that retail media can build brands and should source funding from national consumer media dollars (traditional TV, Print, Radio, Outdoor, etc.). |
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Retail Media Networks have been struggling to convince CPG marketers that retail media should be eligible for the $200 billion spent annually on national consumer advertising. The reasons for this struggle are simple:
- There is no common currency to compare store traffic with GRPs, the standard measure of TV media value (Gross Rating Points, reach and frequency).
- There is no national in-store media-planning tool that allows targeting by consumer target, media type and geography/store.
- There is no turn-key in-store media execution mechanism.
- There is no standard measurement of in-store media's effectiveness on brand equity.
- There is no post program analysis standard to compute return on investment.
Retail Media Link and our partners help solve all of these problems for Retail Media Networks.
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